I Love My State Parks Week 2023
Social Media toolKit
Welcome to “I Love My State Parks Week” May 14 – 21
when we share appreciation for our most cherished places – the state parks.
The objectives for “I Love My State Parks Week” are to:
- Increase the visibility of state parks by sharing the story of state parks, benefits to the public, and how to access these places, and the programs offered
- Connect with the public to have them share their memories – stories, photos, etc.
- Increase the visibility of the state parks foundations and their supportive missions
- Engage new audiences to the state parks and the nonprofits that support them
Social Media Toolkit
While NASPF will lead the promotion of the I Love My State Parks Week content May 14 - 21, nonprofits, agencies and corporate partners are strongly encouraged to share content on their organization’s platforms that align with the daily themes and use the hashtags. Guidance and sample posts have been provided in the Daily Theme Toolkit.
If you choose to create your own posts, please keep the following in mind:
- When posting on social platforms, be sure that each post aligns with the daily theme and includes a visual element of some kind (video, infographic, photo, or other image).
- Include the “I Love My State Parks Week” logo with your post.
- Add the #ILOVEMYSTATEPARKSWEEK hashtag to your social media posts and engage with us via your personal or organizational accounts.
- Follow @NASPF on Facebook, Twitter, and Instagram and share content
SOCIAL MEDIA LOGOS
Daily Theme Toolkit
Use these daily themes, content ideas, hashtags, custom sized logos and suggested graphics:
Sunday, May 14, 2023 (Mother’s Day)
Theme: Cherished Memories
Content: Time together outdoors
Hashtags: #ILOVEMYSTATEPARKSWEEK
Monday, May 15, 2023
Theme: Heritage
Content: Focus on history, culture, background of state parks
Hashtags: #ILOVEMYSTATEPARKSWEEK
Tuesday, May 16, 2023
Theme: Appreciate
Content: Thank you to park rangers & staff, call out to Friends Groups & Volunteers
Hashtags: #ILOVEMYSTATEPARKSWEEK
Wednesday, May 17, 2023
Theme: Anticipation
Content: What are your plans for your next adventure, how to plan a trip
Hashtags: #ILOVEMYSTATEPARKSWEEK
Thursday, May 18, 2023
Theme: Explore Nature
Content: Unique natural features: landscapes, lakes, rivers, beaches, night skies and plants, trees, fish & wildlife
Hashtags: #ILOVEMYSTATEPARKSWEEK
Friday, May 19, 2023
Theme: Human Health & Wellness
Content: Respite to get away from stress, sports and active lifestyles, places to connect with family and friends
Hashtags: #ILOVEMYSTATEPARKSWEEK
Saturday, May 20, 2023
Theme: Experiences
Content: Classic State Park Camping, Hiking, Picnics
Hashtags: #ILOVEMYSTATEPARKSWEEK
Sunday, May 21, 2023
Theme: Call to Action
Content: Reflect on the campaign and the excitement around our state parks. Engage public with a call to action on what they can do for state parks. Examples: Volunteer for nonprofit to steward parks / be a camp host; Donate, buy your annual pass; Share your stories & photos.
Hashtags: #ILOVEMYSTATEPARKSWEEK